Yes Quotient™: The Science of Getting More Clients to Say Yes I Dr Chetan Walia
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How To Instantly 2X the “Yes” Response In Your Sales Calls

Step-by-step guidance to close more deals

— starting with the calls you’re already having.

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Send me your sales call (or sales flow) and I’ll send you the structure that can at least 2X your close rate.

No new funnel. No extra lead gen. Just more “Yes”

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Current Wait Time = 7 Days

YQ Is Being Used By

I have been puzzled by a paradox

I built some truly top-notch programs…

and they found no takers — online or off.

 

Then, strangely…

 

The least expected ideas — the ones I barely thought about —

outsold everything else.

 

I saw this pattern with clients too.

 

Some offers, pages, or presentations produce hundreds of thousands almost effortlessly…

while others — equally good, often better — struggle to get even a few people to care.

 

Have you noticed that too?

 

Why do some products, services, and presentations convert…

while others completely fail?

 

This became my obsession.

So I did what I always do when I want clarity:

I went to the data.

 

I studied 917 high-performing businesses across nearly every expertise-driven category.

 

And what I found was not “copywriting,”

not “funnels,”

not “positioning,”

not “offer tricks.”

 

It was a structural pattern.

 

A pattern that predicts — with eerie accuracy — whether someone will say “Yes” or “No.”

 

From that research I developed…

The Yes Quotient™

A scientific way to design your sales calls and sales flow so they reliably trigger a Yes response.

Not persuasion.

Not pressure.

Not hype.

 

Just alignment.

 

You’ll see it the moment you experience the method.

 

And honestly… what would it be worth to you to finally know — with certainty — what makes people say Yes to you?

 

What would it be worth to crack the one model that explains conversions.

Wouldn’t that be pure gold?

 

Let’s dive in.

I made one structural change Chetan pointed out and closed a $40,000 deal the same week.

Michael R.

Strategic Advisor To PSFs

I thought my offer was strong. Turns out my sequence was killing it.

The Yes Quotient fix doubled my close rate instantly.

Julia M.

Healthcare Expert

This showed me EXACTLY why people were dropping off and exactly how to fix it.

My calls feel effortless now — and clients lean in instead of pulling away.

Andrew B.

Financial Advisor

What You’ll Discover

Inside The Yes Quotient™

How to Crack The 10-Minute Yes Window

(And the Exact Sequence That Works)

You get a very small window on every call where a Yes is actually possible.
99% of people waste it talking about themselves, their “value,” their background.
Wrong sequence.
I’ll show you the exact structure your calls need so that this window works for you, not against you.

2. How to Control the Flow of the Conversation Predictably

Small talk kills deals.

“How’s the weather?” → You’ve already lost.

Rapport building was 1980s Ziglar.

Today, the first 20 seconds decide everything.

I’ll show you the Yes Flow — the psychological momentum that makes people lean in.

3. How to Create Problem Leverage (Without Drama or Hype)

Most sellers talk about:

• their solution

• and the problem it solves

 

That’s the No Quotient.

People don’t buy solutions — they buy problems that finally make sense.

I’ll show you how to ethically make the problem bigger, clearer, and emotionally unavoidable — so the solution becomes hindsight.

4. How to Turn Your Call Into a Story (Not a Pitch)

People spend two hours in a cinema without blinking…

but won’t give you 20 minutes on zoom.

Why?

Pitching is a dead end. Story is engagement.

I’ll show you how to bake in three natural closing points — early, mid and late — so you’re not gambling everything on the last question.

5. The 3-Track Closing System (Triple Your Yes Probability)

95% of calls rely on the final few minutes to “close.”
One wrong turn there — and the deal is dead.
I’ll show you how to bake in three natural closing points — early, mid and late — so you’re not gambling everything on the last question.

6. How to Identify the Exact Buyer Hook-Point

Every buyer wants something different — even if they’re buying the same product.

There are 3 hook-signals you must listen for.

Miss them and you lose the sale.

Catch them and the Yes becomes predictable.

7. How to Seal the Deal Without a Cringey “Close”

The most powerful close is the one that doesn’t feel like a close.

You’ll get the 3 Final Alignment Questions —

a simple sequence that leads to a Yes without presenting a Yes/No moment.

This alone can change your business.

With Chetan besides you any mountain can be surpassed. This is a gem of a find.

S. Vij

CEO - DDB

We doubled our sales in 6 months with these methods.

Veerle Behets

CEO Leaseplan

Works. Works now. Works instantly. Deliver growth. Delivers precision. Delivers profits.

Joy M

CEO Holcim

Yes Quotient

The Science of Why People Say Yes

— Applied To Your Sales Calls.

You Provide

A recent sales call recording (Zoom / audio)
or
 
A clear description of your current sales flow (if you don’t record calls)

You Get (Current Wait Time 7 Days):

PART 1 — The Yes Quotient™ Critique
 
A precise analysis of your current call and where it loses the Yes.
 
You’ll see:
 

  • Where attention collapses

  • Where the opening creates the wrong frame

  • Where your status drops and you lose authority

  • Where your narrative stalls or gets “pitchy”

  • Where problem leverage is missing

  • Where tension decays instead of building

  • Where your close comes too late (or too “hard”)

  • Where trust isn’t established deeply enough

  • Where your hookpoints are weak, generic, or mismatched

 
This part alone feels like turning the lights on in a dark room.


PART 2 — The YQ Blueprint
 
This is not just “notes” on your call.
 
This is the correct structure your call should follow — customised to your offer and market.

You get:
 

  • The right opening 60 seconds

  • Your status positioning (so you are the prize, not the applicant)

  • Your 10–15 minute Yes Window mapped out

  • Your problem leverage storyline

  • The narrative arc of the call (so it doesn’t feel predictable or salesy)

  • Your buyer hookpoint map — what to listen for and when

  • Three natural closing opportunities you must insert

  • The final “No-Decision Close” questions

  • A full rewritten sequence you can follow, test, and refine

 
Think of it as:
 
“Here is the call that will work — and here is exactly how yours needs to evolve to match it.”
 
You will know exactly:
 

  • what to delete

  • what to move

  • what to add

  • what to emphasise

  • what to stop saying

  • and the exact sequence your Yes must follow
     

Delivered as:
 

  • A detailed breakdown (PDF + Usually a Video)

  • No calls

  • No communities

  • No upsells

  • Just one clear drop that improves your sales forever
     

Current Wait Time: 7-Day Delivery
(Automatically increases as new submissions come in.)

$500  ONLY

goes to $1000 soon (no notice)

Custom-engineered YES sequence for your core sales asset — based on:

 

  • attention-span economics

  • modern buyer psychology

  • narrative mechanics

  • primitive-brain decision triggers

  • and the 3-track closing structure proven across 917 analysed funnels

 

Delivered in 48–72 hours

No calls. No frameworks to learn.

Just your reconstructed YES-Q.

If your new call flow doesn't 2X your “Yes” compared to what you have now, just email me within 30 days — I’ll refund you in full.

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“I’ve bought $5,000 masterminds that gave me less clarity than this.
I didn’t need another funnel. I needed someone to show me what to build and why.
Chetan gave me that in a way no one else ever has.”

Nicole F.

Business Coach

It felt like someone finally decoded my entire sales process.

I followed the recommended sequence and closed 3 out of 4 calls last week

.”

Daniel H.

Agency Owner

“This is the kind of strategic clarity you’d expect from a $20K consulting project.
My investment turned into a $90K client in under 2 weeks. You did it again Chetan.

Jason L.

Growth Strategist

→ ABOUT DR CHETAN WALIA

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Trusted By The Very Best to unlock their strategic revenue architectures

He holds a PhD in Business Strategy and Creativity—a rare combination that reflects both analytical depth and inventive thinking.

 

His work has been published by three of the world’s top five publishers—Sage, Springer, and Taylor & Francis—as well as Forbes.

 

Dr. Walia has served as a faculty member at the University of Bradford, where he taught Management Consulting to both Executive MBA and PhD students.

 

Over the years, he has acted as a strategic advisor to businesses, and as a consultant to consultants—helping leaders at the very highest level sharpen their thinking, unlock growth, and architect lasting impact.

Thought leadership through research 📝: Chetan has made scholarly contributions to journals and academic books, and authored MBA curriculums for Universities. 

Thought leadership through client work 📽️: He has consulted with various industries, leaders, and companies around the world, including some of the top brands.

Thought leadership through publications 📚: Chetan Walia has published books in the area of strategy, organisational success, breakthroughs, sales, managerial success, and creativity.

Thought leadership through accreditations ䷪: Chetan is a Doctor of Philosophy and Chartered Fellow CIPD.

Thought leadership through awards 🏆: He has been awarded as Top 100 Leaders in Eduction, Top 50 Thought Leaders, and with Outstanding Leadership Award.

Amazingly Skilful and On Point

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I laughed. I teared up. That should tell you how deeply your session resonated — and how skilfully crafted and on-point it was.

Martta, Lux Breathwork

Brilliant Framework

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Chetan's methods are highly creative and effective. The brilliant framework simplifies and ignites breakthroughs at every level.

Ricky Kej, 3X Grammy Winner

Powerful

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I can feel the power behind this system — it’s refined, intentional, and definitely high-end. Thank you for this.

Claire, ClaireDeguelle.com

Tremendous Impact

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Chetan made a tremendous impact on building our companies and growing our business. I strongly recommend him.

Dr. Grossmann, CFO, Freudenberg

Gifted

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You have a true gift helping people get clear about their strategy and related marketing. I feel confident that I will be successful as I execute the plans you propose and grow my own business.​

Natlalie Swann, Business Consultant

Simplified Brilliance

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The method is so counter-intuitive that it makes you pause, think and reflect, and then leaves you contemplating that brilliance, eventually, is so simple

Nikhil Kamath, Founder Zerodha, $8B Co.

Great Approach

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LOVE IT!!! It's a great approach and very helpful. 

Darren, GenXFit.live

2X in 6 Months

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We did a SPRINT with Chetan and team. It was an eyeopener. We crafted strategies and implemented innovative ideas that saw us achieve our 12 Month target in just 6 months. 

Veerle, LeasePlan

$4K to $25K/m In 30 Days

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WOW!! Great ideas and concepts, I wasn't expecting so much value. I'm excited to implement your suggestions. Love the value stacking :)

Glenn, Viddyup

Brilliant method that helped me think differently

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Thank you Dr. Chetan for creating this concise, effective way to help folks like myself and those with whom I am planning to use this.

Jinnia, Kickboxing Coach

Why The
Yes Quotient™
Works?

Most sales calls don’t fail because of the idea.

 

They fail because of the sequence.

 

Buyers don’t say “No” because:

 

  • your product is bad

  • your offer is weak

  • your logic is wrong

  • your value isn’t valuable

 

They say “No” because:

You lost the Yes Window.

Most people unknowingly:

 

  • kill the window in the first 20 seconds

  • overtalk the solution

  • underbuild the problem

  • pitch before the buyer is ready

  • close too late

  • or sound exactly like every other seller they’ve heard this week

no amount of logic, persuasion, pricing tricks, or “closing skills” can reopen it.

The Yes Quotient™ 

makes your conversation:

  • structured but natural

  • persuasive without pressure

  • authoritative without arrogance

  • story-driven without theatrics

The brain says YES in a different order than you present

If you violate the order → they shut down.

 

The Yes Quotient™ fixes the order.

Rapport, credentials, and features kill momentum

Traditional sales dogma destroys modern sales.

 

You must earn the Yes in the opening 20 seconds.

 

The YQ shows you how to do exactly that.

Buyers respond to leverage—not solutions

Everyone sells “solutions.”

 

High performers sell leverage.

 

People don’t buy solutions. People buy the problem they finally recognise.

 

YQ diagnoses where your leverage is missing — and fixes it.

A good story beats a perfect pitch

Story ≠ theatrics.

Story = attention flow control.

YQ tells you exactly how to turn your pitch into a narrative that guides the buyer toward Yes.

You need three closing pathways — not one

The research proved this:

 

 

95% of presentations lose the deal because the Yes is attempted too late.

With YQ, your buyer has three opportunities to move forward

YQ maps the buyer’s real decision-making psychology

No pressure.

No closing tricks.

No gimmicks.

 

Just pure behavioural logic.

 

Because once you understand:

 

 

**where the Yes lives

 

how it’s triggered

and how to build to it…**

 

…your presentation becomes a predictable conversion mechanism.

This is why YQ works

YQ consistently produces:

 

  • higher close rates

  • shorter calls

  • fewer objections

  • better prices

  • deeper trust

  • and far more “This just makes sense — what’s next?”

 

Because once your call respects the Yes Window,

and once your sequence aligns with buyer psychology…

 

the Yes becomes predictable.

PUBLISHED BY THE BEST

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From #13 to #3

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Chetan is undoubtedly the very best leadership development expert I have interacted with He is understated, very very passionate, committed and result oriented. With Chetan besides you - any mountain can be surpassed.

Sandy Vij, CEO

39% Bottomline Impact

Screenshot 2024-06-20 at 11.35.00 AM.png

Chetan is truly qualified to propagate breakthrough thinking by people and businesses as he follows the same in letter and spirit in his own business. Very, very inspiring.

Dr Ayyang, Chair

Growth in Mulitples YOY

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Truthful. Honest. Always over delivers. Highly recommended.

Dr. Jörg Matthias Großman, CFO

10+ Business Lines Added

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Chetan admonishes the basic criteria which we associate with brilliance. This makes us realise that brilliance shines through all the coverings to make a profound impact and, in that, it solves the right problem.

CHAIR

Conflicts Resolved

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We deployed Chetan's methods for conflict resolution in our country offices. It is a mind blowing framework with astounding results

TOM TWINING - ARR

Partner Track

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The Laureatte Partner Track at EY led to an explosion of partners producing multi-millions in annual revenue.

Record Breaking Sales

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We broke through many hurdles - both external and internal, with Dr Walia.

JOY, CEO

2X in 6 Months

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We crafted strategies and implemented innovative ideas that saw us achieve our 12 Month target in just 6 months. 

VEERLE, MANAGING DIRECTOR

10 Unlocks You Get With Yes Quotient™

1. Higher Close Rates (Instantly)
 
Your pitch will finally match the way buyers make decisions — giving you more Yes-es from the same conversations.

2. The Ability to Raise Prices
 
When the structure is right, resistance drops.
Buyers perceive more value → you command higher fees effortlessly.
 
3. Clear Value Translation
 
You will learn how to articulate your value in a way that finally lands — even with cold or skeptical prospects.
 
4. You Become the Prize (Not the Vendor)
 
The YQ sequence flips status dynamics.
The buyer starts qualifying for you, not the other way around.
 
5. Shorter Sales Cycles
 
Your Yes Window opens and closes within 10–15 minutes.
No dragging deals.
No endless follow-ups.

6. A Predictable, Repeatable System
 
No more improvisation.
You will have a step-by-step structural flow that you or any team member can follow.
 
7. Unlimited Scalability
 
Once your pitch converts, scaling ads, presentations, webinars or outbound becomes simple math.
 
8. Multiple Closing Pathways
 
Instead of one high-pressure close, the YQ embeds three micro-commitments that multiply your odds of a Yes.

9. Precise Problem Leverage
 
Buyers finally understand the real problem they’re in — making your solution feel like the only logical way forward.
 
10. A Narrative That Sells For You
 
You will create a story-driven presentation that:
 

  • keeps attention

  • builds tension

  • guides commitment

    without feeling like selling at all.

The Question Isn’t “Will This Work?”

The Real Question Is: What If It Does?

What happens when 2X more people say “Yes”?

What becomes possible next month?

What becomes inevitable next year?

 

Your upside is far bigger than the risk

— especially when the downside is zero.

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  • Step 1 — Purchase Yes Quotient™
     
    Complete a simple, secure checkout. This locks in your spot and your delivery window.

     

    Step 2 — Fill a 2-Minute Context Form

     

    Right after checkout, you’ll answer a few precise questions about:
     

     

    • what you sell

    • who you sell to

    • how your current sales call flows

    • where you feel calls are breaking

     

    This helps me analyse your Yes Window accurately.

     

    Step 3 — Upload Your Sales Call

     

    You can upload or provide a link to:
     

     

    • a recorded sales call (preferred)

    • or the written outline of how your calls usually go

     

    Either format works. No need to prepare anything fancy.

     

    Step 4 — You Receive Your Yes Quotient™ Blueprint

     

    *please see the block above the checkout for current wait times,

    where your call loses the Yes

    • what sequence errors are killing conversions

    • where story, leverage, or tension is missing

    • what to delete, move, or restructure

    • your rebuilt Yes Flow (opening → middle → close)

    • your 3-track close framework

    • your new call outline you can use immediately

     

    Delivered as a PDF + optional video loom.

     

    No calls. No long explanations.

    Just the exact fixes.
     

    Step 5 — Implement Same Day

     

    Most clients make major upgrades in one afternoon.

     

    You’ll know:

     

    Fix your opening → same day

    Fix your problem leverage → same day

    Fix your story flow → same day

    Fix your close → same day

     

    And your next call is already stronger.

  • Choose the call that best represents your typical sales situation.

     

    Here are 3 simple ways to decide:

     

     

    1. If you recently had a call you felt should’ve closed — send that one.

     

    These calls reveal the hidden breaks in the Yes-flow most clearly.

     

     

    2. If you have multiple types of calls — send the one tied to your main offer.

     

    YQ works best when applied to the core revenue engine of your business.

     

     

    3. If you don’t know which one is “best” — send the most average one.

     

    Not your best call.

    Not your worst call.

    The one that reflects your usual pattern.

  • The Yes Quotient™ is only for business owners — whether you close deals yourself or you work through a sales team/closers.

     

    This is not for staff, junior sales reps, or anyone looking for “sales training.”

    It is for the decision-maker who owns the offer, the reputation, and the revenue outcome.

     

     

    It is specifically for:

     

    • Coaches, consultants, advisors, experts

    • Agency owners & service providers

    • B2B or B2C founders with a high-value offer

    • Anyone selling $2K – $100K offers over a call or conversation

    • Anyone whose sales flow should be converting far better than it does

    • Anyone who wants a structural, psychology-driven upgrade — not scripts or persuasion tricks

     

     

    Not for:

     

    • SDRs, closers, or hired reps working for someone else

    • People without an offer

    • Early-stage businesses that haven’t sold anything yet

    • Anyone looking for generic “sales tips”

  • 1. It’s based on data — not opinions.

     

    917 high-performing businesses.

    Hundreds of pitch observations.

    Thousands of conversions analysed.

    2. It fixes the sequence, not the style.

     

    Most training focuses on:

     

    • Words

    • Slides

    • Scripts

    • Personality

     

    YQ focuses on:

     

    • The order

    • The moment

    • The psychology

    • The leverage

     

    People don’t say yes because your deck is pretty.

    They say yes because the sequence was correct.

    3. It is not persuasion — it is decision design.

     

    Persuasion is about convincing.

     

    Decision design is about structuring the environment so

    a YES becomes the natural outcome.

     

    That’s what YQ does.

    4. It creates the YES before you reach the close.

     

    Most sales methods hinge everything on the last 5 minutes.

     

    YQ builds:

     

    • Early Yes

    • Mid Yes

    • Structural Yes

     

    So the close becomes a continuation, not a crossroads.

    5. It works regardless of niche, price, or delivery.

     

    Consulting deals at 25K+

    Course sales at 197

    VSL conversions

    Sales presentations

    Proposals

    Demos

    High-ticket calls

     

    Everything improves — because the human brain is the same.

  • Just one of the following:

     

    Option A — Your Actual Sales Call

    • A link to your recorded sales call or

    • An upload of the recording (Zoom/Meet/Audio/Video)

     

    Option B — Your Current Sales Flow

    • Your sales script

    • OR your presentation/deck

    • OR a simple written outline of how your sales call currently works

    You send your call or script →

    I analyse it →

    I rebuild your Yes Flow →

    You receive a precise, actionable blueprint.

  • No. It works beautifully in B2B, high-ticket B2C, and hybrid models.
    The underlying logic is human decision-making, not industry jargon.
  • Your recording, script, deck, or sales flow is 100% confidential — and it’s protected with a clear, automatic deletion policy:

     

     

    🔒 14-Day Automatic Deletion Guarantee

    Anything you submit is automatically deleted 14 days after delivery of your Yes Quotient™ Blueprint.

     

    No exceptions.

    No archives.

    No reuse.

    No training datasets.

    No “future reference” copies.

     

     

    What happens during those 14 days?

    Only two things:

     

    1. Analysis + Blueprint build

    2. Optional adjustments if you request tweaks

     

    After that, the file is permanently removed from my system.

    Your material stays yours.

    Always.

  • There is an unconditional 30-Day Guarantee.

     

    But let me be clear:

     

    This isn’t about whether you like the document.

     

    It’s about whether it works.

     

    Use the Yes Quotient™ Blueprint for 30 days.

    Apply the fixes.

    Watch your conversations shift.

     

    If your close rate doesn’t improve — or if you simply feel it didn’t deliver the level of clarity you expected — just email me.

    You’ll get a full refund.

     

    No questions.

    No forms.

    No justification.

     

    The risk is entirely on me.

  • Probably not — you’re too early for this service.

     

    Yes Quotient™ is designed for people who already have a sales interaction happening — whether that’s:

     

    • a Zoom call

    • a presentation

    • a proposal walkthrough

    • or an established sales flow

     

    If you don’t have any sales process in place yet, I can design one for you…but that is not what this product is.

     

    This service analyses and fixes an existing call, presentation, or flow.

    It is not the right entry point if you’re still figuring out:

     

    • what to sell

    • who you sell to

    • or how to run your first calls

     

    If you’re that early, you won’t get the right value from YQ —and I’d rather you not buy it.

     

    When you do have a sales call or sales asset,

    this service will be here — and it will transform it.

At the Elite Tier of Yes Quotient™

When you submit your sales call (recording or script), you receive a complete, custom-engineered YES system — built specifically for your offer, your buyer and your conversion style.

 

Here’s what you get:

1. Your Custom Yes Quotient PDF + Video
 
(PDF + Video)**
 
Short, sharp, strategic.
 
You’ll see:
 

  • Exactly where your Yes collapses

  • Which parts of your call are killing momentum

  • Where trust breaks, tension drops, or logic turns cold

  • How to restructure the whole flow for maximum conversion

 
It’s like turning the lights on inside your sales process.


2. YQ Blueprint (Printable PDF)
 
(Your New Sales Conversation — Rebuilt)**
 
This is the correct, research-backed structure your sales calls must follow if you want predictable Yes outcomes.
 
Delivered as a clear, printable PDF:
 
 

  • Your new Yes-Sequence flow

  • Your status positioning

  • Your problem leverage storyline

  • Your narrative arc

  • Your buyer hook-point map

  • Your 3-Track Close design

  • Your final “No-Decision Close”

 
This becomes your repeatable sales script for life.
Use it next call — watch what happens.


3. Your Yes-Leverage Map (10X Value Idea)
 
You’ll receive:
 
 

  • A price-power path (how to raise prices without resistance)

  • A trust-acceleration sequence

  • Your conversion-multiplier idea (unique to your business)

  • How to turn your expertise into a high-ticket yes machine — even if you’re starting from scratch.

Special Price: 

$500  ONLY - goes to $1000 soon (no notice)


 
This price may increase or be removed without notice
(depending on current demand and delivery queue).
 
No upsell.
No course.
No subscription.
No coaching calls.
 
Just one custom, complete Yes System

Thrilled-To-Bits Guarantee
 
Use it for 30 days.
 
If you don’t feel a tangible shift in:
 

  • clarity

  • confidence

  • or conversion potential

 
you get a full refund.
No questions asked.

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Game-changing clarity

Alicia P.

Massive uplift

Tommy S.

Works immediately

Arjun D

Now Delivering: Day-7

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